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Strategic brand management 4th ed.

Keller, Kevin Lane

Strategic brand management 4th ed. [Text] Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob - 4th - 2019 - 586p, Pb.

ISBN: 9789332542204 829.00

Subjects--Topical Terms:
Commerce

Dewey Class. No.: 658.8 / KEL19

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