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Strategic brand management Building, measuring, and managing brand equity

Strategic Brand Management

Strategic brand management Building, measuring, and managing brand equity - 5th Ed. - U.P. Pearson Indian Education Services Pvt. Ltd. 2023 - xxx, 642p.

Index Attached

ISBN: 9789353946135

Subjects--Topical Terms:
Commerce

Dewey Class. No.: 658.827 / KEL-R23

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