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Integrated marketing communications Global brand-driven approach

Kitchen, Phillp J

Integrated marketing communications Global brand-driven approach - 2nd Ed. - Switzerland Palgrave Macmillan 2022 - x, 374p.

Index Attached

ISBN: 9783030764159

Subjects--Topical Terms:
Journalism, Communication

Dewey Class. No.: 302.2(R) / KIT-R22

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