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Strategic brand management Building, measuring, and managing brand equity

Strategic brand management

Strategic brand management Building, measuring, and managing brand equity - 5th. Ed. - Noida Pearson India Education Services Pvt. Ltd. 2024 - xxx, 642p. Pb.

ISBN: 9789353946135

Subjects--Topical Terms:
Commerce and Brand Management

Dewey Class. No.: 658.827 / KEL-R24

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