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Advertising and promotion Integrated marketing communication perspective

Belch, George E.

Advertising and promotion Integrated marketing communication perspective - 11th Ed. - New York McGraw Hill Education 2018 - xli, 764p. Pb.

ISBN: 9781259921698

Subjects--Topical Terms:
Journalism, Advertising and Promotion

Dewey Class. No.: 658.82 (R) / BEL-Q18

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