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Services marketing Concepts, strategies and cases

Hoffman, K. Douglas

Services marketing Concepts, strategies and cases - 6th Ed. - Delhi Cengage Learning India Pvt. Ltd. 2024 - xv, 352p. Pb.

ISBN: 9789360530044

Subjects--Topical Terms:
Commerce, Services, Marketing

Dewey Class. No.: 658.8 / HOF-R24

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