Integrated marketing communications (Record no. 13625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a22001451a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077111205 |
| 040 ## - | |
| -- | Maharaja Agrasen College - Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2365845 |
| Book number | OUW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Ouwersloot, Hans and Duncan, Tom |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | MacGraw Hill |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 523p; Pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Science |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maharaja Agrasen college library | Maharaja Agrasen college library | 24/01/2023 | 5594.12 | 302.2365845 OUWP8 | 036569 | 24/01/2023 | 1 | 24/01/2023 | Reference |