Marketing management (Record no. 17188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001691a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - | |
| -- | Maharaja Agrasen College - Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book number | KOT16 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 121p. Pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Keller, Kevin Lane |
| 658 ## - | |
| -- | Commerce |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maharaja Agrasen college library | Maharaja Agrasen college library | 24/01/2023 | 899.00 | 658.8 KOT16 | 037251 | 24/01/2023 | 1 | 24/01/2023 | Reference |