Brand management (Record no. 31689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00441nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250814020023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354439124 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Book number | MAT-R24 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Mathur, Vibha |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 213p. Pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce, Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Arora, Saloni |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | bill no. | bill date | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 2968 | 16.12.2024 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 18/12/2024 | Brijwasi Books Distributors | 595.00 | 2 | 658.827 MAT-R24 | 049225 | 27/08/2025 | 13/08/2025 | 1 | 09/01/2025 | Text Book |