Advertising and sales promotion (Record no. 31835)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321142713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250321b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789384726560 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Book number | PAD-R25 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Padmanabhan, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Ane Books Pvt. Ltd. |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 336p. Pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism, Advertising & Sales Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Murthy, H.S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | bill no. | bill date | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 105 | 24.02.2025 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 27/02/2025 | Royal Book International | 1995.00 | 658.82 PAD-R25 | 049295 | 21/03/2025 | 1 | 21/03/2025 | Text Book | |||||
| Dewey Decimal Classification | 105 | 24.02.2025 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 27/02/2025 | Royal Book International | 1995.00 | 658.82 PAD-R25 | 049296 | 21/03/2025 | 2 | 21/03/2025 | Text Book |