Marketing management (Record no. 32004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251015121026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251015b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book number | KOT-R26 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 649p. Pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce, Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Keller, Kevin Lane [et.al] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | bill no. | bill date | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 16 | 22.09.2025 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 24/09/2025 | Royal Book International | 1180.00 | 658.8 KOT-R26 | 049628 | 15/10/2025 | 1 | 1180.00 | 15/10/2025 | Text Book | |||||
| Dewey Decimal Classification | 16 | 22.09.2025 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 24/09/2025 | Royal Book International | 1180.00 | 658.8 KOT-R26 | 049629 | 15/10/2025 | 2 | 1180.00 | 15/10/2025 | Text Book |