Advertising management concepts and cases. / (Record no. 994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001451a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074517802 |
| 040 ## - | |
| -- | Maharaja Agrasen College - Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.294 |
| Book number | MOH-N |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | MOHAN, Manendra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management concepts and cases. / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata Mcgraw, New Delhi |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418, p/b |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maharaja Agrasen college library | Maharaja Agrasen college library | 24/01/2023 | 170.00 | 070.294 MOH-N | 011867 | 24/01/2023 | 1 | 24/01/2023 | Text Book | |||||
| Damaged | Maharaja Agrasen college library | Maharaja Agrasen college library | 24/01/2023 | 170.00 | 070.294 MOH-N | 010658 | 24/01/2023 | 1 | 24/01/2023 | Text Book |