TY  - BOOK
AU  - Strategic Brand Management
AU  - Keller, Kevin Lane and Swaminathan, Vanitha
TI  - Strategic brand management: Building, measuring, and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2023///
CY  - U.P.
PB  - Pearson Indian Education Services Pvt. Ltd.
KW  - Commerce
N1  - Index Attached
ER  -