TY  - BOOK
AU  - Kitchen, Phillp J
AU  - Tourky, Marwa E.
TI  - Integrated marketing communications: Global brand-driven approach
SN  - 9783030764159
U1  - 302.2(R) 
PY  - 2022///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Journalism, Communication
N1  - Index Attached
ER  -