TY  - BOOK
AU  - Strategic brand management
AU  - Keller, Kevin Lane [et.al.]
TI  - Strategic brand management: Building, measuring, and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2024///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Commerce and Brand Management
ER  -