TY  - BOOK
AU  - Arora, Subhash Chander
AU  - Singh, V.K. and Singh, Rajan
TI  - Transforming and managing innovation: Comprehensive guide to product development
SN  - 9789391597580
U1  - 658.4063 
PY  - 2024///
CY  - Delhi
PB  - Misha Books
KW  - Commerce and Transforming & managing innovation
ER  -