TY  - BOOK
AU  - Blech, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion
SN  - 9781259921698
U1  - 658.82 (R) 
PY  - 2018///
CY  - New York
PB  - McGraw Hill Education
KW  - Commerce, Advertising and Promotion
ER  -