TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G.
TI  - Services marketing: Concepts, strategies and cases
SN  - 9789360530044
U1  - 658.8  
PY  - 2024///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Commerce, Services, Marketing
ER  -