TY  - BOOK
AU  - Sethna, Zubin
AU  - Blythe, Jim
TI  - Consumer behavior
SN  - 9789353885366
U1  - 658.8342 
PY  - 2024///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Commerce, Consumer Behaviour
ER  -