TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo [et.al]
TI  - Services marketing: Integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 
PY  - 2025///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Commerce, Service, Marketing
ER  -