000			00546nam a22001937a 4500
005			20240509113620.0
008			240507b |||||||| |||| 00| 0 eng d
020			_a9783030764159
082			_a302.2(R) _bKIT-R22
100			_aKitchen, Phillp J
245			_aIntegrated marketing communications _bGlobal brand-driven approach
250			_a2nd Ed.
260			_aSwitzerland _bPalgrave Macmillan _c2022
300			_ax, 374p.
500			_aIndex Attached
650			_aJournalism, Communication
700			_aTourky, Marwa E.
942			_cREF
999			_c30832 _d30832