| 000 | 00571nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20241219125758.0 | ||
| 008 | 241218b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789353946135 | ||
| 082 |
_a658.827 _bKEL-R24 |
||
| 100 | _aStrategic brand management | ||
| 245 |
_aStrategic brand management _bBuilding, measuring, and managing brand equity |
||
| 250 | _a5th. Ed. | ||
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd. _c2024 |
||
| 300 | _axxx, 642p. Pb. | ||
| 650 | _aCommerce and Brand Management | ||
| 700 | _aKeller, Kevin Lane [et.al.] | ||
| 942 | _cTB | ||
| 999 |
_c31419 _d31419 |
||