000 00494nam a22001817a 4500
005 20250324103335.0
008 250324b |||||||| |||| 00| 0 eng d
020 _a9781259921698
082 _a658.82 (R)
_bBEL-Q18
100 _aBlech, George E.
245 _aAdvertising and promotion
250 _a11th Ed.
260 _aNew York
_bMcGraw Hill Education
_c2018
300 _axli, 764p. Pb.
650 _aCommerce, Advertising and Promotion
700 _aBelch, Michael A.
942 _cREF
999 _c31845
_d31845