Integrated marketing communications (Record no. 30832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240509113620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240507b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030764159 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2(R) |
| Book number | KIT-R22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Kitchen, Phillp J |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| Subtitle | Global brand-driven approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Switzerland |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 374p. |
| 500 ## - GENERAL NOTE | |
| General note | Index Attached |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism, Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Tourky, Marwa E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | bill no. | bill date | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 605 | 08.01.2024 | Maharaja Agrasen college library | Maharaja Agrasen college library | General Stacks | 15/01/2024 | Limpid Book Service | 4543.75 | 302.2(R) KIT-R22 | 047643 | 07/05/2024 | 1 | 07/05/2024 | Reference |